Johnston Fruit Farms Branding

Located in northwest Ohio, Johnston Fruit Farms is an area staple. Their locally grown produce ushers in each season, gently reminding us of nature’s rhythm and the beauty of a life and community rooted in agriculture.

Family-owned since it’s start in 1954, Johnston’s contemporary logo felt out of place amongst a rich history of tradition and working by hand. However, with some established brand equity due to the age, it made sense to maintain the apple shape and “eat local food” line from the previous logo. The new brand reimagines these elements with greater style and blends heart and hand for a custom look that stands the test of time.

Company
Johnston Fruit Farms

Role
Concept Development
Design

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