Kent State's student-run radio station, Black Squirrel Radio (BSR), was ready for an updated brand to coincide with the launch of their new website. After years of a more intricate logo, it was time to move toward an iconic and digital-friendly approach without losing the character of BSR.

Uniting a vintage broadcast radio and with an acorn (a nod to Kent State’s unofficial school mascot the black squirrel), a one-of-a-kind brand icon took shape. It’s simple. Memorable. And most of all, meaningful. Simplified shapes, rounded edges, strong colors, and graphic patterns take the brand further as it continues to build out across digital mediums. Check out more assets of the brand at blacksquirrelradio.com.