There’s nothing better finding a treasure with a story. That’s the sentiment behind Lost & Found, a thoughtfully curated vintage shop full of eclectic furniture, home decor, and heirloom curiosities. Every item for sale is picked with purpose, just waiting to be a part of a new story.

Lost & Found’s brand builds on this ethos by drawing inspiration from the era of hand-painted shop signs. The system includes several alternates on the logotype, including a compressed L&F for tight applications, and totes a modern take on a classic vintage palette. By leaning into the nostalgia of yesteryear, it celebrates what it means to be found again.